Reggie on the DS and Revolution

News.com has released their interview with Nintendo's VP of sales and marketing, Reginald Fils-Aime. In the interview, he talks about the Nintendo DS, the Revolution, his resolution, and Nintendo's future.

(On his resolutions for 2006) "The first [resolution] is keeping our eyes on the prize. This industry is about entertainment, and in the end, he with the best games wins. So at Nintendo, we're focused on putting the most entertaining products into the marketplace. The second resolution is keeping the mass in the mass audience. The world is fragmenting all around us, and many companies are making their products too exclusive and expensive for the general consumer."

(On Revolution pricing and the third resolution) "The next-generation console from Nintendo, code-named Revolution, will cost less than $300. Our third resolution is to stop turning away new players. This industry has become more and more focused on the niche, and at Nintendo, we've opened our systems to a wide range of consumers. Whether it's consumers older than 35 or female gamers, we've attracted them with "Nintendogs" and "Animal Crossing," so we've resolved to bring as many new consumers into this industry as possible.

(On the DS vs. the PSP) "The DS is outselling PSP across the world. The DS is also generating huge buzz in the blogosphere. The fact is, we have a number of not only worldwide but even U.S.-centric million-unit selling games, and Sony doesn't. We have games that are successfully expanding the audience for gaming for DS, and that's not true for Sony. The buzz for the DS is huge and growing, and the most anticipated handheld titles are on our platform, not on Sony's."

(On the Revolution launch titles and E3) "We'll be showing a lot of titles at this year's E3, and we think that's where consumers will get a flavor for the full range of titles and the full range of activity that we will have for our launch window."

(On how Nintendo consoles will do in 2006) "We will sell more units than Xbox 360 did here in the United States in our launch window. I mean, in December, we sold more GameCubes in the United States than Microsoft sold 360s, and Revolution will do better than that. We expect a gangbuster year for DS in 2006. I think that's because we've successfully launched the Wi-Fi Connection for Nintendo DS. We've had more than 10 million connections to the servers on a worldwide basis and over half a million unique users in a short seven-week time frame."

Source: GC Cafe

-Falco8

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