Europe Marketing Plans

Nintendo of Europe announced that the Nintendo DS will have the largest marketing campaign for the Nintendo DS hanheld product. The marketing campaign called "Touch Me" incorporates TV, prints, in-store, POS, sampling, online and PR.

Senior Director European Marketing Nintendo of Europe, Jim Merrick says, "The touch screen empowers players by offering direct, fast and precise control over the world they are playing in – all at the power of the fingertips. Touching is, of course, one of our 5 senses but it is the concept of having power at your fingertips that has formed the rationale behind the Nintendo DS marketing campaign – what would happen if you could control everything around you in the real world with the touch of your finger!"

Jung von Matt, the German advertising agency who is developing the "Touch Me" campaign, will start off with a TV teaser  and and print campaign this early Febuary. The teaser will show a teenager accidentally discover the power of his finger; the TV advertisment launch will follow a day in the life of this teenager, featuring many action-packed and comical situations, and the TV launch and print campaigns will begin early March.

Source: Gamecube Europe

-Falco8