Touching is Good
The new Nintendo advertising slogan, Touching is Good, was released today with gamers everywhere passing a small smirk on thier face at hearing it. The advertising campaign for the DS is (again) estimated at 40 million dollars. The new slogan is suppose to help appeal to an older audience of gamers.
"When you're a kid you're always told you can't touch anything. Touching is good. You're grown-up now, so read it how you want."
Perrin Kaplan, VP Marketing of NOA
Perhaps the new slogan may be alittle on the contraversal side, but it may change Nintendo's current image of being a 'kiddy' company. The slogan is good and true, I like it and I think it will help Nintendo get out of the 'Kiddy' image. Expect to see more DS advertising soon with a new slogan as well. (Touching is Good... maybe I'll try pitching that slogan to my girlfriend.)
Source: Cube-Europe
-Ultimate Zelda Guru
"When you're a kid you're always told you can't touch anything. Touching is good. You're grown-up now, so read it how you want."
Perrin Kaplan, VP Marketing of NOA
Perhaps the new slogan may be alittle on the contraversal side, but it may change Nintendo's current image of being a 'kiddy' company. The slogan is good and true, I like it and I think it will help Nintendo get out of the 'Kiddy' image. Expect to see more DS advertising soon with a new slogan as well. (Touching is Good... maybe I'll try pitching that slogan to my girlfriend.)
Source: Cube-Europe
-Ultimate Zelda Guru
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