DS and PSP Appeal for young consumers
Note: This article was written for Sony PSP News so that is the angle it was written in. I decided to post it here as some of you may enjoy the read.
Introduction
My good friend Sony-PSP (the webmaster of this great site) asked me to write up an article about the DS a few weeks ago but my time has been limited as I am in the middle of a move to California and have been upgrading my site (DS Update) with a new design, a new server, and a new domain name. But I have managed to find some spare time today and yesterday so I am happy to write up this small article for your reading pleasure.
First of all, who am I? I am the webmaster of a growing site called DS Update (previously known as the Nintendo DS news Blog) that I have been running for a few months now. Me and Mr. Anonymous (Sony-PSP) have been partners for a while now and have been helping each-others sites grow. DS Update was created as an experiment as I saw the demand for a good source for DS News was enormous and at that point no one had started a site that gave up to date info and news about Nintendo's Dual Screened handheld. The experiment worked and now my DS community is growing every day.
Young Consumers?
When I talk about young consumers I mean teenagers (13-19.) I am focusing this article on young consumers because it is a targeted market for both the DS and the PSP and I think that young consumers sales will be crucial to both portable systems. I want to keep this article focused on young consumers because once I start talking about child consumers or adult consumers everything starts to get more complicated and I want to keep this article simple.
Nintendo DS Overview
Alright, now lets talk about the DS. If you don't know by now what the DS is, the DS is Nintendo's answer to Sony's new gaming handheld the PSP. The first thing you will notice about it is that it has two screens, each about the same size as the GBA SP's screen. One of the most important features about the DS is that one of the screens is a touch screen, this means DS games may use a stylus or your fingertip to control the action. Another notable feature is that it can play GameBoy Advanced Games which includes hundreds and hundreds of games. So those are the basics, if you want to know the details I suggest you go to Nintendo's DS site.
PSP Overview
Now lets talk about the PSP, Sony's upcoming gaming handheld aimed at taking away Nintendo's hold on the handheld gaming market. I am assuming since this is a PSP focused site, I won't have to describe the PSP much further.
Appeal
Now lets talk a little bit about appeal which is by the way the subject of this article. Will the PSP appeal to the average young consumer? From what I have seen I think that the thirteen through nineteen crowd will get very excited when they see the PSP and the graphical power it possesses and after they notice that it will be able to play movies and music, they will get even more excited. But I have noticed that young consumers usually look at the eye candy and the looks of products first, after they see how sweet the PSP looks and the graphical power they will get very excited then they go on the web, research it, find out all the features sometimes get disappointed at downsides but the eye candy keeps them excited. Then..... They look at the price. The PSP's price may not be so appealing to many of them. I have noticed many young consumers talking about the PSP and how great it is going to be but they talk about it as if it were a juicy steak that is always out of their reach. I think that after seeing the price of the PSP, many young consumers may research what else is out there and see the DS. They will see that the DS is a cheaper alternative and may realize that with the PSP they will get the same game-play experience as with the PS2 and some consumers may find that appealing but I believe many will look at the DS and see that the DS offers a completely new and exciting experience. Personally, I think that many young consumers will be excited about having a new game-play experience but many will not be excited about it, preferring better graphics to new game-play.
DS Young Consumer Appeal:
Game-play 4/5
Graphics 3/5
Features 4/5
Price 4/5
Over all 4/5
PSP Young Consumer Appeal:
Game-play 4/5
Graphics 5/5
Features 4/5
Price 2/5
Over all 4/5
Conclusion
My conclusion is that both portable systems will appeal to a certain extent to most young consumers but it will really depend on the individual. Some teens may be turned off by the PSP's higher price and lower battery life but many teens may be turned off by the DS's different game-play. Personally I think (although preferring the DS myself) the PSP will appeal more to the average teen then the DS will but the DS may be able to fill in the gap with child consumer sales (ages 7-12) where the PSP will not be able to reach. Thanks for reading, I hope you enjoyed it.
Jeremy Olson
(webmaster of the DS Update) apple ipad3 digitizer repair
Introduction
My good friend Sony-PSP (the webmaster of this great site) asked me to write up an article about the DS a few weeks ago but my time has been limited as I am in the middle of a move to California and have been upgrading my site (DS Update) with a new design, a new server, and a new domain name. But I have managed to find some spare time today and yesterday so I am happy to write up this small article for your reading pleasure.
First of all, who am I? I am the webmaster of a growing site called DS Update (previously known as the Nintendo DS news Blog) that I have been running for a few months now. Me and Mr. Anonymous (Sony-PSP) have been partners for a while now and have been helping each-others sites grow. DS Update was created as an experiment as I saw the demand for a good source for DS News was enormous and at that point no one had started a site that gave up to date info and news about Nintendo's Dual Screened handheld. The experiment worked and now my DS community is growing every day.
Young Consumers?
When I talk about young consumers I mean teenagers (13-19.) I am focusing this article on young consumers because it is a targeted market for both the DS and the PSP and I think that young consumers sales will be crucial to both portable systems. I want to keep this article focused on young consumers because once I start talking about child consumers or adult consumers everything starts to get more complicated and I want to keep this article simple.
Nintendo DS Overview
Alright, now lets talk about the DS. If you don't know by now what the DS is, the DS is Nintendo's answer to Sony's new gaming handheld the PSP. The first thing you will notice about it is that it has two screens, each about the same size as the GBA SP's screen. One of the most important features about the DS is that one of the screens is a touch screen, this means DS games may use a stylus or your fingertip to control the action. Another notable feature is that it can play GameBoy Advanced Games which includes hundreds and hundreds of games. So those are the basics, if you want to know the details I suggest you go to Nintendo's DS site.
PSP Overview
Now lets talk about the PSP, Sony's upcoming gaming handheld aimed at taking away Nintendo's hold on the handheld gaming market. I am assuming since this is a PSP focused site, I won't have to describe the PSP much further.
Appeal
Now lets talk a little bit about appeal which is by the way the subject of this article. Will the PSP appeal to the average young consumer? From what I have seen I think that the thirteen through nineteen crowd will get very excited when they see the PSP and the graphical power it possesses and after they notice that it will be able to play movies and music, they will get even more excited. But I have noticed that young consumers usually look at the eye candy and the looks of products first, after they see how sweet the PSP looks and the graphical power they will get very excited then they go on the web, research it, find out all the features sometimes get disappointed at downsides but the eye candy keeps them excited. Then..... They look at the price. The PSP's price may not be so appealing to many of them. I have noticed many young consumers talking about the PSP and how great it is going to be but they talk about it as if it were a juicy steak that is always out of their reach. I think that after seeing the price of the PSP, many young consumers may research what else is out there and see the DS. They will see that the DS is a cheaper alternative and may realize that with the PSP they will get the same game-play experience as with the PS2 and some consumers may find that appealing but I believe many will look at the DS and see that the DS offers a completely new and exciting experience. Personally, I think that many young consumers will be excited about having a new game-play experience but many will not be excited about it, preferring better graphics to new game-play.
DS Young Consumer Appeal:
Game-play 4/5
Graphics 3/5
Features 4/5
Price 4/5
Over all 4/5
PSP Young Consumer Appeal:
Game-play 4/5
Graphics 5/5
Features 4/5
Price 2/5
Over all 4/5
Conclusion
My conclusion is that both portable systems will appeal to a certain extent to most young consumers but it will really depend on the individual. Some teens may be turned off by the PSP's higher price and lower battery life but many teens may be turned off by the DS's different game-play. Personally I think (although preferring the DS myself) the PSP will appeal more to the average teen then the DS will but the DS may be able to fill in the gap with child consumer sales (ages 7-12) where the PSP will not be able to reach. Thanks for reading, I hope you enjoyed it.
Jeremy Olson
(webmaster of the DS Update) apple ipad3 digitizer repair
0 Comments:
Post a Comment
<< Home